Carry along rue du Mont Thabor until you get to rue Castiglione, turn left and the wonderful “abstract floral” fragrance of Jean Patou’s Joy will reach you before you get to the little Jean Patou glass-fronted boutique on the left. As Joy is probably my favourite perfume I can never walk past without stopping for just a moment. I have a half-theory that if I do this often enough I will gradually absorb the scent and never need to buy it again. Zig-zag across rue Castiglione and you can stop by Annick Goutal’s pretty shop and beauty salon at the corner of Castiglione and St Honore, where they do an express facial by appointment and you can replenish stocks of Eau d’Hadrien.
Just opposite you, across rue St Honore, is the Guerlain boutique. On the table on the left as you go in, you’ll find a series of Guerlain fragrances which are only available here. But if you prefer, you can forget all that and splash on some Shalimar if it’s evening or Eau de Guerlain or Jicky if it’s not. I just bought my father Habit Rouge for Christmas. He tried some absent-mindedly and was immediately and wistfully transported back in time to his twenties. It was only then that he remembered that he had been recommended the fragrance by a knowledgeable friend in the sixties and had it worn it often as a young man.
Carry on down rue St Honore towards the Palais Royal. If, perversely and we all feel like that sometimes, you want something British in Paris, then you’ll pass Jo Malone and Penhaligons. Just a little off the beaten track at 5 rue d’Alger, however, you will find the truly lovely little boutique of perfumer Francis Kurkdjian, with its dream-like miniature Parisian skyline. As well as having created some beautiful fragrances, Francis has also come up with some original ways to convey them. On a fine day you might find a bubble machine filling the street with scented soap bubbles. Inside you can buy soap bubbles like the ones you used to enjoy as a child, only with a great scent. There are also perfumed leather bracelets and laundry liquids and conditioners. Now that’s practical luxury.
Back on to rue St Honore heading towards the Palais Royal and one of my favourite scent stops is the idiosyncratic little boutique of ceramicists Astier de Villatte. As well as beautiful ceramics and scent the store also sells a mixture of stationery,scarves, furniture and books. I have to admit that I have never actually bought any of their perfumes but but I love the eau de cologne everytime I try it. You can buy it almost by the litre. It’s the Frenchness of the concept that attracts me more than anything else, the idea that by combining seemingly unconnected lines of products one can create something new and interesting a la the original concept store colette and I guess in it’s day, Hermes. (Nothing in this line in Paris, however, quite beats Cineaqua at the Trocadero. Museum of cinema combined with an aquarium. Now why had no one thought of that before… Because it’s a bit daft that’s why. But I digress).
Our next stop, Parfum Nicolai, 28 rue de Richelieu, at the side of the Palais Royal, is very different. Patricia de Nicolai hails from the Guerlain family and whether by genetic heritage or cultural influence she produces a superb range of perfumes. All the money goes on the scent. The packaging is simple and straightforward. You’re unlikely to see any advertising. You remember my image of the heavy car door clunking at Frederic Malle. Well, this is more like a family Ford or city car pulling up. You’re not impressed, until that is, this glamorous, intelligent and beautifully dressed woman gets out. The “New York” scent pulls off the same trick for men. By Paris standards the perfumes are good value and the candles a great deal.
I normally then take my heavily laden Parfum de Nicolai bag and go into the Palais Royal. On the far side – Galerie de Valois -you will find the exceptionally beautifull Serge Lutens boutique. Even if the perfumes were awful, you’d still want to go in but there are some tremendous scents that live up to the decor.
Two final fragrance experiences to recommend to you. If it’s summer, go and sit down for a few minutes in the Palais Royal’s exquisite central garden, where on the right day the roses are heavenly. (By the way, I found this lovely sketch by Katherine Tyrrel on a great website called www.urbansketchers.com which took me back to summer.) If it’s cold and the leaves are gone, then find a cafe with a good terrace and sip a glass of vin chaud, breathing in the warm fumes of wine, cinnamon and citrus. The great writer, Colette, lived in the Palais Royal towards the end of her life and you can imagine her perhaps enjoying both these experiences. A critic once called her an “olfactory novelist” and she accepted the term gladly claiming that “I have followed my nose and it has always lead me to what is best and worst”. She advised her female readers that a woman should remain faithful “to a well-chosen perfume, linked to your moral person, to your physical charms, a perfume your friends love and recognize, one that surprises people you meet for the first time and that makes them dream” (“Parfums,” Paysages, 152 and thanks to the For the Love of Perfume for bringing my attention to these quotes). I hope you find a perfume for you that makes people dream.